Hull the UK City of Culture in 2017 planned a visual entertainment event to inaugurate the old town of Hull. Creating a large public art installation to end the period of the city’s culture and creativity.

For this project they sought out the Jason Bruges Studio, dedicated to interactive and collective art design where they apply technology, architecture, and participation of digital technology with large-scale art installations.

The London-based studio was incorporated to create the program Where Do We Go From Here ?.

Jason Bruges is known for his innovative, technology-driven kinetic interventions. Born on September 15, 1972, he is a multidisciplinary artist and designer. He studied at Oxford Brookes University and at the Bartlett School of Architecture (UCL). He worked with Foster + Partners for three years before moving to Imagination to become a Senior Interaction Designer.

His art harmonize architecture with interactive design and uses the wide range of high-tech ideas that exist today for visual entertainment, based on time and dynamic spatial experiences, generating a connection with the public.

This show featured more than 20 used industrial robotic arms mounted on specifically designed structures that could reach up to twenty feet in height. light sources, mirrors, prisms and directional speakers were incorporated. The robotic movements do lift, twist, lower and extend your arm. Equipped with special sound images. Where they reflect and change the projection of light.

This project was presented at night creating a new type of urban landscape where each robot reflected its personality. located at four strategic points in Hull.

First historical point; 6 of the industrial robots were placed as guardians at what was once HUll’s entrance; they attracted the attention of the public with luminous signs near the waters of Princes Quay. It was a great start to this celebration at Beverley Gate.

Second historical point; 9 of the robots make a choreographed presentation composed of light and sound in Hull’s old town, Trinity Square, motivating people to recognize and identify the square’s reflective stacks of water combined with the surrounding architecture, light and sound the place

Third historical point; 5 of the robots located in the garden of the Streetlife Museum, demonstrate their skills and collaboration, they perform fast and dynamic movements that can be seen from a distance where rays of light are produced that intersect in the air, forming moving figures.

Fourth historical point; We found a robot creating animated gestures using lights and shadows located in Wilberforce House.

Bruges said, “I wanted this facility to reflect both Hull’s past and the transformation it is undergoing to become a leading center for both culture and, through green energy, technological innovation.”

“In a world that is increasingly digital and where the role of robotics is more prominent in our daily lives, I am interested in exploring the ways we can use this technology to improve our public spaces.”

This was a project that allowed visitors to take a walk through an urban art gallery, with a sustainable point of view, with the possibility of interacting with industrial robots that are normally in a factory carrying out heavy and rough processes.