A TV commercial can take dozens, or hundreds, of shots to perfect just a few seconds of film. In a few hours with the help of robotic technology they can produce an image with a robotic arm grabbing a camera and following an exact path.
According to a photo and video production company that started using one to produce shots and angles that would be difficult to replicate manually, smart robot technology has gone beyond cinematography and now has a place in photography as well.
However, cinema robots are still out of reach for many creators due to the high cost associated with such technology, they are becoming more affordable, devices of this type have gradually begun to enter the different work areas of smaller production companies. They do not have high resources.
SISU Cinema Robotics After starting the business in a garage in 2010 producing unique custom robotics projects, co-founders Russell Aldridge and Marc Christenson had someone suggest attaching a camera to the robotic arms.
Having purchased the motors and robotic arms from German robotics company KUKA, the company builds the rest of the arm base, camera control hardware and operating software in-house at its Round Rock headquarters on Royston Lane. It has also prioritized ease to give you a competitive edge over competitors who use more difficult interfaces and software that need professional specialists to use.
We can see success stories like Japanese cinema robots designed by SISU Cinema Robotics have become easier to use and require minimal technical knowledge so photographers and filmmakers can get started right away after their product training. The line between photography and videography is also blurring, as many cinema cameras can capture RAW frames that work just as well as a traditional still camera. The still images featured in this story are another example of this: RAW frames taken from clips captured on a RED Ranger Gemini camera.
Sisu Robotics is located in a former machine shop where software developers, hardware developers, robotics programmers, welders, and machinists work together on the components and proprietary programs that go into the arms. The company sells the robotic arms for about $100,000, depending on the model. After launching their cinematic robots.
It offers four ready-to-use and easy-to-use “movie robot” models. Robotic systems are designed to produce video and photos that require precision motion control. The robots use industrial robotic arms, feature hand-guided motion programming, and are controlled by a tablet and joystick. SISU’s cinema robots increase production value and offer expanded filming capabilities compared to traditional methods.
SISU is now mainly known for its camera arm, it has also developed a robot that can sharpen knives quickly and accurately. Aldridge says this method is used in large meatpackers where consistency of approach affects safety and productivity. In addition, it has robotic welding and grinding arms used by industrial and machining customers.

Feel free ti send me a chat, if you need more information, and don’t hesitate to contact us: we will be ready to help you and discover the best solution for your project.